Workshop
Branding
Build brands with real strategic backbone — from positioning through to visual execution.
Why This Workshop
A logo is not a brand. This workshop walks the full arc of building a brand that holds together — starting from strategy, not a mood board — so participants leave able to build brands that mean something, not just look like something.
What You'll Learn
Positioning Before Pixels
Defining who a brand serves and why, before any visual work starts.
From Strategy to System
Translating a positioning statement into a coherent visual identity.
Brand Voice & Consistency
Keeping a brand recognizable across every touchpoint it appears on.
Stress-Testing the Brand
Pressure-testing a strategy and identity against real market scenarios.
Format & Details
- Duration
- Full-day (6 hours), or split across two half-day sessions
- Group size
- 8–15 participants
- Delivery
- In-person, with a virtual option
- Materials
- Brand Positioning Worksheet + Brand Identity Checklist included
- Investment
- 30,000 FCFA per seat
Who It's For
Business owners planning a rebrand or new launch; designers who want to lead brand projects on real strategic grounding, not just execute a client's visual preferences.
What You'll Walk Away With
A completed positioning draft for a real brand of your own (or a case brand), and a working process to run on your next branding project.
Ready to book Branding?
Tell me a bit about your team and timeline, and we'll find the right date.
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