Workshop
Strategic Design
Learn to solve business problems through design — not just make them look better.
Why This Workshop
Most design training teaches software. This workshop teaches the thing software can't: how to diagnose a business problem, choose the right design response, and defend that choice to people who don't design for a living.
What You'll Learn
Framing the Real Problem
Separating what a client asks for from what they actually need.
Design as a Business Tool
Connecting design decisions to business outcomes, not aesthetic preference.
The Strategic Design Process
A repeatable path from ambiguous brief to defensible direction.
Presenting & Defending Decisions
Explaining design choices in language stakeholders respond to.
Format & Details
- Duration
- Full-day (6 hours)
- Group size
- 8–15 participants
- Delivery
- In-person, with a virtual option for teams outside Buea
- Materials
- Workbook + strategic brief templates included
- Investment
- 25,000 FCFA per seat
Who It's For
Design teams who execute well but struggle to justify decisions; marketing/brand leads who commission design work; founders making design calls without a design background.
What You'll Walk Away With
A repeatable framework for approaching any design problem strategically, plus the language to defend decisions in the room, not after the meeting.
Ready to book Strategic Design?
Tell me a bit about your team and timeline, and we'll find the right date.
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